Re: Apple reorganizes itself as a Next clone

CobraBoy (
Mon, 17 Mar 1997 11:24:30 -0800

Someone named Rohit Khare at 11:02 AM -0800 on 3/17/97, came up with this:


* And while the Macintosh and the MacOS remain Apple's primary products, many
* Apple-developed technologies -- considered core just a month ago -- are
* with Friday's ax fallen, all but gone:
* * OpenDoc;

Nice try but not ready for prime time.

* * AIX;


* * QuickDraw GX; and

See OpenDoc

* * Apple's videoconferencing technology.

Did anyone even know they had this?

* OpenDoc and Cyberdog will no longer be upgraded and will ship in MacOS 8
* only, the number of future MacOS upgrades has been reduced, and Apple will
* stop upgrading its development tools for the MacOS. In addition, the
*future of
* CI Labs is uncertain.

See my review of Cyberdog.

* Also gone from Apple are 2,700 full-time and approximately 1,400 contract
* employees. The company is cutting costs in an effort to end a string of
* financial quarters. As a result of the workforce reduction, a $155 million
* restructuring charge will be reported in the company's second fiscal quarter.

So fuckin' what? More dead wood. Gone is the printer team, QuickTake
Camera, Scanner, Copland, GX, OD Software, etc.

* Rhapsody and Java are now in the driver's seat in Cupertino. Apple will
* on developing Rhapsody, its NextStep-based OS, with even more emphasis on
* Java -- including a Java API set being developed by Next for NextStep and
* OpenStep.

As well they should.

* "We are investigating how best to combine the text and graphics features of
* GX with Display Postscript to build the imaging model in Rhapsody," company
* officials said.

As anybody actually seen the text and graphics features of GX in a real
world situation?

* With regard to the MacOS, Apple altered the delivery schedule for releases
* beyond MacOS 8. Instead of two full retail releases of MacOS in 1998, Apple
* will ship one complete release in mid-1998, code-named Allegro, and a full
* release yearly from then on. Customers will get the latest system
* through two updates that will come between MacOS 8 and Allegro.

Who cares? Apple 7.6 is wiping out peoples HD's. A Native Finder would be
nice, but not as nice as OpenStep.

* Although Apple won't drop out of any of the markets it is currently in, the
* company will significantly cut the number of consumer models it offers,
* the Performa name going away first, company executives said. Apple will
* announce a new line of entry-level computers in April while phasing out the
* Performa line.

No one at Best Buy's is buying them so what's the big deal here?

* Apple also indicated that although it would continue to market the
* line, it is considering either selling the Newton division, or fully
* licensing the technology to third parties. The Newton Systems group remains
* intact while executives "explore" the other options.

Except that on the new Message Pad 2k they *decreased* the onboard memory
and now apps that run on a 130 won't run on the new super Newton. Idiots...

* More important in the long term, however, is the direction that Apple
* to take with its technology, which now has a decidedly Next bent.
* Although the company did not address its plans for Windows NT, in the
* Apple executives expect the Microsoft operating system to play a larger
* in the company's future plans.
* Such moves reflect not only the considerable influence wielded by Jobs,
* dubbed a part-time consultant, but also Apple's dismal track record in the
* 1990s of punctually delivering promised products.

Job's and Avie have a clue as to what is going on in the world. No one at
Apple does.

* "All the things they talked about in terms of cost-cutting are needed, but
* there is no magic bullet here," said Gene Glazier, an analyst with Dean
* Reynolds, in New York. "The most important thing they must do is turn the
* sales force around."

What sales force? There is none.

* "I'm having trouble seeing how material this will be to them in the long
* run," said Rob Enderle, senior analyst at Giga Information Group, in Santa
* Clara, Calif. "The software side seems to be coming together, but the
* is still messed up. OpenDoc was never going anywhere anyway, but they're
* still going to have to support it forever."

Giga Information Group? great....

* "On the software side, it is a Next strategy. This was the plan all
*along: To
* get rid of MacOS and use Rhapsody as a transition product [to Next],"
* said. "The transition should take about four years. Eventually I expect
* to end up on Intel."

Intel or maybe DEC, if Moto doesn't get it together.



Restarting the computer frees up space that,
over one or more days, can get filled with files
the computer uses only temporarily. - NeXTStep Power Tips, pg. 19

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