---------- Rohit ;
Here is an AP blurb that may interest you:
Kimberly-Clark To Introduce Menthol, Eucalyptus Scented Tissues
By KATIE FAIRBANK AP Business Writer
May 3, 1996
DALLAS (AP) - Tissues are getting very complicated.=20
The makers of Kleenex plan to take on moisturizer-laden Puffs Plus with =
new tissues loaded with all kinds of concoctions intended to make =
blowing your nose a little less irritating.=20
Starting in July, Kimberly-Clark will sell two new tissues, one =
implanted with Vitamin E and aloe, and another with menthol, eucalyptus =
and silicone.=20
And here's something a hanky could never do: Each time one of the =
''high-performance facial tissues'' is pulled from the box, tiny =
microcapsules release its aroma.=20
The tissues are stronger and softer than the low-performance variety.=20
And if that's not too much to expect from a tissue, Kimberly-Clark says =
its research shows people want tissues to pamper them when they have a =
cold or allergies. So much for chicken soup.=20
After test marketing the tissues in Australia, the company said it found =
80 percent of users were attracted to the tissues' softness and menthol =
scent.=20
But allergy sufferers might find some problems with the new, scented =
product.=20
''None of our patients can use anything like that,'' said Debbie Ansley, =
office manager of the Allergy & Asthma Center of Duncanville, a Dallas =
suburb. ''Our patients are allergy patients and they're allergic to =
scents. If you're putting that stuff into the Kleenex they would have a =
reaction. ... We can't even wear cologne in our office,'' she said.=20
Pat Nowak, Vice-president of Kimberly-Clark, agrees that there may be =
some people who can't use the menthol and eucalyptus product.=20
''It's also meant for people with colds. It's meant to have a comforting =
soothing effect,'' he said. ''The lotion product is something people =
with allergies would find soothing.''=20
The new large-sized Kleenex should be handy for people who have =
gale-sized sneezes, she said.=20
The product is three-ply, which makes it one-and-a-half times larger =
than regular tissue.=20
''We've always sold extra-large tissues,'' said Nowak, explaining that =
the tissue is now becoming part of the Coldcare line. ''They used to be =
called 'man-sized.'''=20
Kleenex Coldcare will go head-to-head with Procter & Gamble's Puffs =
Plus, which account for almost 7.5 percent of total U.S. facial tissue =
sales.=20
Until the introduction of the new Kleenex brands, Puffs Plus was the =
only moisturized tissue on the market, offering an unscented aloe-sated =
tissue.