CUPERTINO, Calif.--Feb. 18, 1997-- Apple Computer, Inc.
today announced
               further details of its streamlined organizational structure
that consolidates the
               Company's product development, marketing, sales, support,
and operations
               efforts into groups sharply focused on Apple's strategy.
               As part of this announcement, Apple has detailed the
structure of the new
               Worldwide Sales and Support organization which comprises all
the geography
               sales organizations, as well as Claris, and AppleAssist.
This organization,
               responsible for selling and bringing service and support to
customers in the
               education, business, and consumer markets, will be divided
into divisions
               organized geographically with a strong focus on fulfilling
customer demands:
               North America Business Division will focus on three key
markets: PEN
               (Publishing/Entertainment/New Media), Enterprise, and SED
               (Scientific/Engineering/Design), and will include NeXT Sales
and Professional
               Services. Mitch Manditch will be acting as head of North
America Business
               Division.
               North America Education Division will be mainly focused on
two key markets:
               K-12 and Higher Education and will be led by Mike Lorion.
               North America Consumer Division will focus on two key
markets: Consumer
               and the Macintosh Installed Base and will be led by H.L. Cheung
               EMEA (Europe, Middle East, Africa) will drive its region's
sales and support,
               led by Jan Larsen.
               Japan will cover the same responsibilities for the Japanese
market, led by
               Tetsuya Shiga.
               Asia-Pacific will cover the same responsibilities for the
Asia-Pacific market and
               will be led by Steve Vamos.
               Latin America will cover the same responsibilities for the
Latin American market
               and will be led by Luis Rubio.
               AppleAssist Division remains unchanged: this division is
responsible for
               Apple's Customer Service and Warranty activities, led by
Mike Dionne.
               Claris maintains an unchanged charter and strategy of
selling Claris and Apple
               Software worldwide, led by Dominique Goupil.
               "We are shaping our sales organization to put the
responsibility for sales and
               support closer to our customer," said Dr. Gilbert F. Amelio,
chairman and
               CEO, Apple Computer, Inc. "A number of activities which
previously joined
               with the sales organization--engineering, manufacturing,
operations, marketing
               and product business management--have moved into global,
functional groups.
               Apple's sales organization now focuses on one thing and one
thing only--sales
               and support to serve our customers and fulfill their demand
worldwide."
               Apple also announces that Marco Landi has decided to resign
and pursue other
               interests. Marco Landi was most recently executive vice
president Worldwide
               Sales and Support and formerly executive vice president and
chief operating
               officer.
               Robin Abrams, previously senior vice president of Apple
Americas, will serve
               as acting executive vice president of the new worldwide
sales and support
               organization.
               Apple Computer, Inc., a recognized innovator in the
information industry and
               leader in multimedia technologies, creates powerful
solutions based on
               easy-to-use personal computers, servers, peripherals,
software, personal digital
               assistants and Internet content. Headquartered in Cupertino,
California, Apple
               develops, manufactures, licenses and markets solutions,
products, technologies
               and services for business, education, consumer,
entertainment, scientific and
               engineering and government customers in more than 140
countries.
-
Nobody really cared if Apple tanks it,
but now if Apple tanks it it also tanks NeXT,
and we're going to do everything in our power
to make sure that doesn't happen.   ... anonymous NeXT employee
	<> tbyars@earthlink.net <>