Further slash and burn...

CobraBoy (tbyars@earthlink.net)
Wed, 19 Feb 1997 07:24:04 -0800

Apple Announces Next Step to Support New
Streamlined Organization

CUPERTINO, Calif.--Feb. 18, 1997-- Apple Computer, Inc.
today announced
further details of its streamlined organizational structure
that consolidates the
Company's product development, marketing, sales, support,
and operations
efforts into groups sharply focused on Apple's strategy.

As part of this announcement, Apple has detailed the
structure of the new
Worldwide Sales and Support organization which comprises all
the geography
sales organizations, as well as Claris, and AppleAssist.
This organization,
responsible for selling and bringing service and support to
customers in the
education, business, and consumer markets, will be divided
into divisions
organized geographically with a strong focus on fulfilling
customer demands:

North America Business Division will focus on three key
markets: PEN
(Publishing/Entertainment/New Media), Enterprise, and SED
(Scientific/Engineering/Design), and will include NeXT Sales
and Professional
Services. Mitch Manditch will be acting as head of North
America Business

North America Education Division will be mainly focused on
two key markets:
K-12 and Higher Education and will be led by Mike Lorion.

North America Consumer Division will focus on two key
markets: Consumer
and the Macintosh Installed Base and will be led by H.L. Cheung

EMEA (Europe, Middle East, Africa) will drive its region's
sales and support,
led by Jan Larsen.

Japan will cover the same responsibilities for the Japanese
market, led by
Tetsuya Shiga.

Asia-Pacific will cover the same responsibilities for the
Asia-Pacific market and
will be led by Steve Vamos.

Latin America will cover the same responsibilities for the
Latin American market
and will be led by Luis Rubio.

AppleAssist Division remains unchanged: this division is
responsible for
Apple's Customer Service and Warranty activities, led by
Mike Dionne.

Claris maintains an unchanged charter and strategy of
selling Claris and Apple
Software worldwide, led by Dominique Goupil.

"We are shaping our sales organization to put the
responsibility for sales and
support closer to our customer," said Dr. Gilbert F. Amelio,
chairman and
CEO, Apple Computer, Inc. "A number of activities which
previously joined
with the sales organization--engineering, manufacturing,
operations, marketing
and product business management--have moved into global,
functional groups.
Apple's sales organization now focuses on one thing and one
thing only--sales
and support to serve our customers and fulfill their demand

Apple also announces that Marco Landi has decided to resign
and pursue other
interests. Marco Landi was most recently executive vice
president Worldwide
Sales and Support and formerly executive vice president and
chief operating

Robin Abrams, previously senior vice president of Apple
Americas, will serve
as acting executive vice president of the new worldwide
sales and support

Apple Computer, Inc., a recognized innovator in the
information industry and
leader in multimedia technologies, creates powerful
solutions based on
easy-to-use personal computers, servers, peripherals,
software, personal digital
assistants and Internet content. Headquartered in Cupertino,
California, Apple
develops, manufactures, licenses and markets solutions,
products, technologies
and services for business, education, consumer,
entertainment, scientific and
engineering and government customers in more than 140


Nobody really cared if Apple tanks it,
but now if Apple tanks it it also tanks NeXT,
and we're going to do everything in our power
to make sure that doesn't happen. ... anonymous NeXT employee

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