Brand unawareness

Terence Sin (zippy@myna.com)
Thu, 03 Sep 1998 19:19:29 +0500


http://www.businessweek.com/1998/36/b3594004.htm

Portion of the population that recognized these companies

INTERNET NON-INTERNET
USERS USERS

AMERICA ONLINE 60% 17%
NETSCAPE 45 3
YAHOO! 44 2
MICROSOFT 43 12
EXCITE 11 0
ALTA VISTA 10 0
INFOSEEK 8 0
LYCOS 7 0

DATA: INTELLIQUEST FIRST-QUARTER WORLDWIDE INTERNET TRACKING SERVICES
STUDY