From: Linda (joelinda1@home.com)
Date: Fri Sep 29 2000 - 05:51:18 PDT
[Rather undesirable news following Intel's earnings warning.  The 
Markets are in an unforgiving mood.   Apple's stock is down 
over 40% in pre-market trading, and it looks like most PC stocks 
are moving down in sentiment.
Linda] 
http://www.thestreet.com/tech/hardware/1102857.html
Apple's Fall Shaking Up the PC Tree
By Thomas Lepri 
Staff Reporter
9/28/00 9:27 PM ET 
That story about the turtlenecked marketing genius who brought an 
upstart and innovative company back from the brink of extinction -- 
you won't be hearing that again for a while. 
Not after Thursday night, when Apple (AAPL:Nasdaq - news) warned after 
the bell that fiscal fourth-quarter earnings would fall "substantially" 
short of expectations. The company said it expects to earn 30 cents to 
33 cents per share, leaving it well short of the 45-cent 
First Call/Thomson Financial consensus. Apple forecast quarterly 
revenue of $1.85 billion to $1.9 billion, up  from $1.83 billion in 
the third quarter. 
That indicates extremely modest sequential growth, even as shareholders 
have  been betting demand will rebound in the second half of this year 
as Apple rolled out the new product line it unveiled this summer at 
MacWorld. 
Now, many investors may have to consider the possibility that the 
strong boost the company got from the introduction of the colorful 
iMac in 1998 may not be  sustainable. For unlike Intel (INTC:Nasdaq 
- news), Apple didn't blame the euro, saying instead that sales were 
weak across all geographies. It noted slow sales  of its new G4 Cube 
and a sluggish education market, which has historically been a strong 
point for Apple. 
In a press release, CEO Steve Jobs said: "Though this slowdown is
disappointing, we have so many wonderful new products and programs in 
the pipeline, including Mac OS X early next year, and remain positive 
about our future." But investors just don't care. Apple last traded at 
$29.13 on Island, down 46% from New York trading close. 
'Wonderful' The iMac brought Apple back from the depths. What can the
new products do?
"It's a shocking preannouncement because it's so bad," says Jeff 
Matthews,  president of Connecticut-based hedge fund Ram Partners, 
which, quite luckily, is short Apple. "But it's not shocking in the 
context of Eastman Kodak (EK:NYSE - news), Intel and Dupont 
(DD:NYSE - news). The most interesting thing Apple said was that 
there was a sudden slowdown in all geographies all over the world. 
That's exactly what Eastman Kodak said the other day. I think
we're having a slowdown worldwide right now." 
Fears about weakening worldwide demand for PCs, sparked by downgrades 
of big chipmakers and deepened by Intel's revenue shortfall, conspired 
to take about 20% off Apple stock this month. Interestingly, the shares 
rebounded Thursday, rising $4.56, or 9.3%, to $53.50 ahead of Apple's 
warning. 
It's not clear how investors will extrapolate Thursday's news to the 
rest of the sector. Because Apple's machines use a proprietary 
operating system and  proprietary microprocessors, Wall Street has 
resisted treating the company as a bellwether for the other boxmakers, 
whose products run on Microsoft's Windows  and chips made by Intel or 
AMD. 
Apple's competitors have each offered different assessments of demand 
since Intel's warning. But Dell (DELL:Nasdaq - news), Gateway 
(GTW:NYSE - news) and Hewlett-Packard (HWP:Nasdaq - news) have each 
said they were on track to meet forecasts for their current quarters, 
while Compaq (CPQ:NYSE - news) has said that Europe was tracking within 
expectations. 
Apple hasn't been saying any of those things, mind you.
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