Anybody wanna post the details of what SNL did? I wonder if they =
used the Kazinski version (which had a photo of Steve at the end).
-- Ernie P.
http://www.abbottsys.com/dondirect.html
December 15, 1997
"Ninety Day Wonder?"
In fact, CBS-TV, broadcasting bastion of the likes of Late Night =
with David Letterman,The CBS Evening News with Dan Rather, and =
Sixty Minutes is thinking different, just the way Apple Computer, =
Inc. would have us do with their high-concept _Think Different_ =
ads. Parodying the Think Different theme, CBS has been running its =
own house ads in which the pseudo Richard Dreyfuss announcer =
intones, "Here's to the funny ones...", ending with a black =
screen, on which the words "Think Funny" and the CBS eye(con) are =
superimposed.
....
"The Think Different commercials are having a much greater effect =
than you think, Don," one CBS marketing maven told me. "Our =
research shows that more than half of our potential viewing =
audience in key time slot demos have seen Think Different and have =
an opinion on it."
....
Not to be outdone, apparently, NBC has fired back with its own =
parodies, using their Saturday Night Live show as the weapon. =
According to about eight million e-mails I've received since the =
show aired last night, "Not since the original Newton has Saturday =
Night Live mentioned Apple."
Apple was featured at the same time that Microsoft got the sarcasm =
needle, a double delight for many of us. In a key sketch that =
highlighted the market mind and body control of Bill Gates, it =
tweaked Uncle Bill's inability to seize the Web browser market =
while noting that he had purchased the name of Christmas and was =
about to rename it to ChristSoft or Micromas.
....
When you add these small televised victories to Apple's surging G3 =
sales, to its growing ad campaign, to its hot on-line store, and =
to its possible products, partnerships, and services for 1998 and =
we might just be seeing some of the improvements that Steve Jobs =
promised us this summer when he asked us to "give me ninety days."
--NeXT-Mail-770054417-1
Content-Type: text/enriched; charset=us-ascii
Content-Transfer-Encoding: quoted-printable
<bold>Anybody wanna post the details of what SNL did? I wonder if =
they used the Kazinski version (which had a photo of Steve at the =
end).
-- Ernie P.
http://www.abbottsys.com/dondirect.html
December 15, 1997
</bold>
<bold><smaller>
</smaller><bigger><bigger><bigger><bigger><bigger><bigger>"Ninety =
Day Wonder?"
=
</bigger></bigger></bigger></bigger></bigger></bigger></bold><bigger=
><bigger><bigger><bigger><bigger><bigger><center>
=
</center></bigger></bigger></bigger></bigger></bigger></bigger><flus=
hleft></flushleft><flushleft></flushleft><flushleft></flushleft><flu=
shleft></flushleft><flushleft></flushleft><flushleft><smaller>
</smaller>In fact, CBS-TV, broadcasting bastion of the likes of
Late Night with David Letterman,The CBS Evening News with Dan =
Rather, and Sixty Minutes
is thinking different, just the way Apple Computer, Inc. would =
have us do with their high-concept
=20
<underline>_
</underline>Think Different_
ads. Parodying the Think Different theme, CBS has been running =
its own house ads in which the pseudo Richard Dreyfuss announcer =
intones, "Here's to the funny ones...", ending with a black =
screen, on which the words "Think Funny" and the CBS eye(con) are =
superimposed.
<smaller>....
</smaller>"The Think Different commercials are having a much =
greater effect than you think, Don," one CBS marketing maven told =
me. "Our research shows that more than half of our potential =
viewing audience in key time slot demos have seen Think Different =
and have an opinion on it."
<smaller>....
</smaller>Not to be outdone, apparently, NBC has fired back with =
its own parodies, using their
Saturday Night Live
show as the weapon. According to about eight million e-mails I've =
received since the show aired last night, "Not since the original =
Newton has Saturday Night Live mentioned Apple."
<smaller>
</smaller>Apple was featured at the same time that Microsoft got =
the sarcasm needle, a double delight for many of us. In a key =
sketch that highlighted the market mind and body control of Bill =
Gates, it tweaked Uncle Bill's inability to seize the Web browser =
market while noting that he had purchased the name of Christmas =
and was about to rename it to ChristSoft or Micromas.
<smaller>....
</smaller>When you add these small televised victories to Apple's =
surging G3 sales, to its growing ad campaign, to its hot on-line =
store, and to its possible products, partnerships, and services =
for 1998 and we might just be seeing some of the improvements that =
Steve Jobs promised us this summer when he asked us to "give me =
ninety days."
</flushleft>
--NeXT-Mail-770054417-1--