When did Google add self-provisioned advertising? (was RE: When did Google add a Web directory?)

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From: Adam Rifkin (adam@KnowNow.com)
Date: Sun Oct 22 2000 - 23:21:50 PDT

Looks like Google's getting pressure from above to start producing
revenues...

   https://adwords.google.com/AdWords/Welcome.html

Cute little dynamic DNS hack... http://widgets.google.com/ gets mapped
to http://www.google.com/search?q=widgets in the example... what is
this, an attempt to be RealNames? Can they really attempt to make big
money selling http://bmw.google.com/ to BMW?

If so, welcome to the beginning of the end of Google. Selling keywords
at dirt cheap CPM rates reeks of the kind of business model that drove
goto.com into the ground...

> Google's AdWords Advertising Program
> Google's AdWords Program is a simple and quick way to purchase
> highly-targeted advertising, regardless of your budget.
>
> Making an ad on Google is as easy as:
>
> 1. Create and Preview Ads
> 2. Select Keywords
> 3. Register and Buy
>
> With AdWords, your text ads appear on search result pages for the
> keywords you select. So, to reach collectors of tin toys, you might buy
> the keywords "toys," "tin toys," ""old tin toys," etc.
>
> Google ads are sold on a CPM (Cost per 1,000 ads delivered) basis. We
> charge a different CPM rate (currently $10, $12, or $15) for each of
> three ad positions on the page. Your ad's position is determined by how
> many users click on it over time.
>
> For more informations on the AdWords program, check out our Frequently
> Asked Questions. You can also find out what ads will look like on a
> typical Google result page.

Adwords FAQ:

   https://adwords.google.com/AdWords/faq.html 

----
Adam@KnowNow.Com

Hey Kragen!  The founder of Hotmail just released a circuit board that
could make our lives much easier...
  -- Rohit Khare

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