"Moreover, as of this writing, the world's fastest laptop and desktop
computers both carry the Apple logo.Perhaps it's that distinct logo that
will provide the key to Apple's rebound. "We did a study a few years ago
showing that if we simply placed the Apple logo on television sets, we
would have 23 percent of worldwide TV sales," says an Apple source.
"Branding has to be done carefully because too much talk about it makes
people think the technology has been de=EBmphasized, but if they did it
right, it could be so lucrative that the technology would become a
secondary business."