c|net advertising -- a crock?

Sally Khudairi (sk@zotgroup.com)
Wed, 7 Jul 1999 00:47:19 -0400

Rafe Needleman rafe-needleman@redherring.com quoth:

CNet, on the other hand, last week announced plans for a
$100 million advertising program, and the stock promptly
dropped. Of course, the campaign hasn't started yet; we'll
see how the trading public reacts when the ads hit the

Hmm. I thought I saw an ad for c|net on TV while lying awake
trying to seek comfort from the oppressive heat last night.
There was this guy asking computing-oriented questions while
getting a physical. Rather tasteless and boring angle,
complete with closeup of latex gloves and lubricant as the
unaffected physician goes for the jugular proctologically

Talk about starting at the bottom and staying there...