Greg
http://www.foxnews.com/scitech/wires2/0205/t_rt_0205_28.sml
NCISCO (Wired) - Since more users equals more ad
dollars, media outlets - old and new - strive to reach more
eyeballs.
A report by Mediamark Research (commissioned by
Yahoo!) shows that Newsweek is read by about 22 million
people each week; Yahoo! captures about 6 million weekly.
Although comparing audience size across media can be
misleading (and confusing to advertisers desperate to know
who, exactly, they are paying to reach), Yahoo!'s numbers
are impressive. While the average old-media audience size
remains relatively flat, Yahoo!'s users have more than
doubled in the past year.
-
The Eyeball Index:
-
CNN: 69 million weekly viewers
ESPN: 53.5 million weekly viewers
TV Guide: 38.2 million weekly readers
Time:: 25.2 million weekly readers
CNBC: 23.6 million weekly viewers
Newsweek: 22 million weekly readers
MTV: 21.7 million weekly viewers
QVC: 8 million weekly viewers
Yahoo!: 6.35 million weekly users
Infoseek: 3.5 million weekly users
(This chart also appeared in Wired magazine)
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