From: Sally Khudairi (sk@zotgroup.com)
Date: Thu Jan 27 2000 - 02:36:07 PST
here we go. hold on to your hats...
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DoubleClick Admits to Profiling With Abacus Database
As privacy groups feared, DoubleClick Inc is indeed cross-referencing the
web clickthroughs it collected with the direct marketing database it
acquired through Abacus Direct Corp in 1999. Company spokesperson Jennifer
Blum told USA Today that only about a dozen sites in the DoubleClick network
are participating, but she admitted that the company would like to see all
its partners get involved. DoubleClick says the practice allows it to target
ads to the consumers who particularly want to see them, and claims that all
sites involved disclose the practice in publicly available privacy policies.
Nevertheless, consumer watchdogs Junkbusters Inc and the Electronic Privacy
Information Center insist that this type of profiling is invasive. They plan
to file a complaint with the Federal Trade Commission by February 16 2000.
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S A L L Y K H U D A I R I
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