Re: How Magazines Make It to Stores.

richardgoodman@juno.com
Thu, 26 Feb 1998 19:45:44 -0500

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On Thu, 26 Feb 1998 14:50:21 -0800 adam@cs.caltech.edu (I Find Karma)
writes:
>>From today's Wall Street Journal -- the magazine industry is in the
>midst of a shakedown because of the distribution channels. I thought
>the Web was supposed to invert the model, so that one-one marketing
>would allow for MORE specialization, not less. But apparently the Web
>is not affecting the paper distribution of magazines as of Feb 1998.
>
>It will be interesting to see if distribution channels similarly lead
>to
>shakedowns in the movie and music industries.

Actually, I would greatly doubt that since movie and music studios/labels
and their distributors are already fairly consolidated. The trend there
is to buy directly from the parent company and completely eliminate the
wholesalers.

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Maybe in reply to: I Find Karma: "How Magazines Make It to Stores."