About Bloody Time!!!!!
The Jester (modulus@cinenet.net)
Tue, 24 Feb 1998 00:30:27 -0800 (PST)
WEB RANKINGS FOR SALE
Internet entrepreneur Bill Gross is funding a new venture called
Go.To.Com,
which offers a radical new approach to Web search services. Traditional
search engines, such as Yahoo! and Lycos, have been criticized because too
much of the material they deliver is irrelevant to the original search
request. Go.To.Com's strategy to responding to queries is based on the
idea
of ranking the list in order of advertising dollars received, so that if
someone searches on the word "flowers," for instance, the floral service
that paid the most would be listed first. Gross points out that the same
strategy is used in the Yellow Pages, where companies that pay the most
for
the largest ads get the prominent positions. "It's a stockmarket for
attention," says Gross. "I think it's going to change the marketplace
forever." (Wall Street Journal 20 Feb 98)
Finally.
Yaron