Greg
http://www.sjmercury.com/breaking/docs/051031.htm
Mayor Richard Riordan and the Los Angeles New Media
Roundtable will unveil the marketing campaign at a press
conference at the main Los Angeles Public Library this
morning.
The new nickname came after weeks of discussion by the
42-member roundtable, and reportedly only after Tech Coast
was selected but then rejected because an Orange County
businessman owns the trademark and numerous similar Web
sites.
Other names kicked around: Digital Epicenter, Virtual
Digicyberwood, L(AT), Digital Hollywood, Digital Salsa, The
Wired West, Silicon Sprawl, URLA and Silicone Valley, which
also connotes a breast-enhancement services hub.