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Date: Fri, 06 Feb 1998 11:04:34 -0500
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From: Gina Schuman <rschuma@nersp.nerdc.ufl.edu>
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You know what's next, don't you? Life-size Barbie you can
program to play chess.
04:09 PM ET 02/05/98
Mattel and Intel to Collaborate On `PC-Enhanced Toys'
NEW YORK, Feb. 5 /PRNewswire/ -- Mattel, Inc. (NYSE: MAT) today announced
that it has signed a letter of intent with Intel Corporation (Nasdaq: INTC) to
develop "PC-Enhanced Toys" -- new generations of high tech playthings. These
toys will be created with current and future technologies from the computer
industry.
Under the terms of the proposed collaboration, Mattel designers would work
together with Intel engineers to combine toy design know-how with innovative
technologies to deliver fresh and unique play experiences. Mattel plans to
contribute its experience in the design, manufacture, marketing and
distribution of children's toys. Intel plans to contribute its expertise in
using the processing power of high end PCs to create richer play experiences,
and to help establish open standards for toy-to-PC connections.
"Smart playthings are the future of the toy industry," said Doug Glen,
Mattel's chief strategy officer. "By teaming up with Intel, we intend to
combine the world's leading technology with the world's favorite toys. The
smarter and more interactive our toys become, the better we are able to foster
children's thinking skills as they play."
"Interactive play has always been one of the key drivers of personal
computer technology," said Ron Whittier, senior vice president and general
manager of Intel's Content Group. "Our vision is to work with toy companies
to enable this remarkable new category of playthings that are more fun and
more intelligent because they harness the power of high end computers in the
home."
Mattel is a founding sponsor of the "Toys of Tomorrow" research consortium
at the MIT Media Lab, located at the Massachusetts Institute of Technology's
Cambridge campus. Through its collaboration with Intel, Mattel hopes to
translate "Toys of Tomorrow" concepts into real world products.
Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys. With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 countries, and sells its products in
more than 150 nations throughout the world.
SOURCE Mattel, Inc.
CONTACT: Sean Fitzgerald of Mattel, 212-620-8599/
/Company News On-Call: http://www.prnewswire.com or fax, 800-758-5804,
ext. 540363/
(MAT INTC)
CO: Mattel, Inc.; Intel Corporation
ST: New York
IN: CPR HOU
SU: PDT JVN
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