Re: AntiTrust

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From: Gregory Alan Bolcer (gbolcer@endtech.com)
Date: Wed Dec 27 2000 - 12:33:40 PST

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Castaway shows the whole movie in the trailer. Just in case
you afraid when you went to see it that you might fall off the
edge of your seat. The trailer provides a body harness.

Greg

Matt Jensen wrote:

> Studio executives claim research shows people want trailers that reveal
> more info. But I think they are mistaken. When a studio tests trailers
> on subjects plucked from the shopping mall, and the subjects say "I didn't
> see enough stuff that interested me", that does not mean they want to see
> how the movie turns out. It just means the studio chose the wrong shots
> to promote the first act.

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