An initial survey compiled by a computer retailer showed that about 15
percent of buyers of Apple Computer's iMac were purchasing their first
computer.
According to ComputerWare, a San Francisco Bay Area retailer specializing
in Apple products, another 13 percent of buyers were replacing a
Windows-based personal computer.
The retailer, which has 10 stores, said that it performed exit surveys of
500 customers who purchased the sleek iMac at ComputerWare stores.
The poll was conducted by Market Metrics, a Los Gatos, California market
research firm specializing in retail and distribution sales tracking.
Analysts are particularly interested in data on the mix of iMac buyers.
Apple hopes this re-entry into the consumer market will grow its dwindling
share of the PC market by adding new users beyond the Macintosh faithful.
The iMac has already shattered some retail store sales records, selling out
in its first weekend at many stores. It went on sale Saturday, 15 August.
"The iMac is attracting a lot of people to computing and the Internet,"
said Jeff Walker, vice president of retail sales at ComputerWare, based in
Sunnyvale, California.
--who amongst us hasn't run a large billion dollar a year monopoly? ...Tom Whore
<> tbyars@earthlink.net <> --============_-1308290412==_ma============ Content-Type: text/enriched; charset="us-ascii"
<fontfamily><param>Verdana</param>An initial survey compiled by a computer retailer showed that about 15 percent of buyers of Apple Computer's iMac were purchasing their first computer.
According to ComputerWare, a San Francisco Bay Area retailer specializing in Apple products, another 13 percent of buyers were replacing a Windows-based personal computer.
The retailer, which has 10 stores, said that it performed exit surveys of 500 customers who purchased the sleek iMac at ComputerWare stores.
The poll was conducted by Market Metrics, a Los Gatos, California market research firm specializing in retail and distribution sales tracking.
Analysts are particularly interested in data on the mix of iMac buyers. Apple hopes this re-entry into the consumer market will grow its dwindling share of the PC market by adding new users beyond the Macintosh faithful.
The iMac has already shattered some retail store sales records, selling out in its first weekend at many stores. It went on sale Saturday, 15 August.
"The iMac is attracting a lot of people to computing and the Internet," said Jeff Walker, vice president of retail sales at ComputerWare, based in Sunnyvale, California. </fontfamily>
--
who amongst us hasn't run a
large billion dollar a year monopoly? ...Tom Whore
<<> tbyars@earthlink.net <<>
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