NYTimes on the death of Prime Time

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From: Jim Whitehead (ejw@ics.uci.edu)
Date: Sat Aug 12 2000 - 13:57:15 PDT

http://www.nytimes.com/library/magazine/home/20000813mag-boombox.html

This article was Slashdotted today:

http://slashdot.org/articles/00/08/12/1453234.shtml

It's well worth a read. It plays out some of the consequences of devices
like TiVo and Replay for Tv advertising, and prime time television. It
reports that 88% of the people watching recorded TV programs skip the
commercials. Apparently 100,000 TiVo and Replay boxes have been sold to
date, without significant advertising.

- Jim

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