From: Rohit Khare (Rohit@KnowNow.com)
Date: Thu Aug 10 2000 - 17:39:27 PDT
At 5:26 PM -0500 8/10/00, Wayne E. Baisley wrote:
>Did this get FoRKed already and I somehow missed it?
>
>http://www.405themovie.com/
>
> Cheers,
> Wayne
Just d/ld the 15mb version -- sweet. Wonder how they got the named
CHP officer in the credite to time the freeway shutdown :-)
ObBits:
At 8:54 AM -0400 8/7/00, Harrow, Jeffrey wrote:
>Changing The Movie Rules!
>
>In Hollywood, "getting noticed" has always been "job one," and an
>incredibly difficult job it is for those trying to break in. It's been
>a common plot of stories, plays, and yes, even movies, to follow an
>aspiring actress, writer, composer, or director on the road to "being
>noticed. But the next such plot is now going to have to include the
>Web.
>
>On June 5, Bruce Branit and Jeremy Hunt (video professionals who worked
>for a video production house during the day) finished a three-month
>home effort to create their own 3-minute, special-effects laden movie
>using the six PCs they had between them. (They used a $2,500
>professional video software package called LightWave 3D, plus a few
>other utilities).
>
>Thinking little about it, they released the movie, called "405," onto
>the Web, and told 60 of their "closest friends" about it. Well, those
>60 friends told their friends, and the film took on a life of its own.
>
>Four days later, 9,000 people had watched this home-grown movie. Two
>months later, over 700,000 people have watched it, according to the
>July 31 ABCnews.com
>(http://www.abcnews.go.com/sections/entertainment/DailyNews/webshorts_0
>00731_405.html). And just three weeks after the movie's Web debut,
>these guys found themselves represented by the Creative Artists Agency
>(of Steven Spielberg and Tom Cruise fame), negotiating with DreamWorks
>and Warner Brothers to become Hollywood directors. Which must set some
>kind of record. (They have now given up their day-jobs.)
>
>Oh, what our "common" desktop PCs can now accomplish.
>
>Of course there WERE incremental expenses to produce this movie -- $400
>worth -- a large chunk of which went to pay for two $75 tickets they
>received for walking on a freeway...
>
>Watching this film is a good use of three minutes - iFILM calls it,
>
> "2 guys, 6 computers, (and 3 months of rendering). This film will
> hit you like a ton of bricks."
>
>And they're right.
>
>It's available at
>http://www.ifilm.com/ifilm/skeletons/film_detail/0,1263,
>204155,00.html . And a fascinating explanation of how this was
>accomplished (and there's much more to this than meets the eye), with
>nothing more than their PCs and a consumer DV (Digital Video)
>camcorder, is at http://www.405themovie.com/makingof.htm .
>
>Imagine trying to accomplish THAT - the film and the
>four-weeks-to-Hollywood-insider status -- prior to PCs and the
>Internet...
At 10:26 PM -0600 8/7/00, Redherring.com wrote:
>
>Alternate approach
>
>If you haven't yet seen the short film 405, use the link
>below to iFilm and give it a watch. It's only three minutes.
>I'll wait.
>
>Pretty cool, no? It's also a technical tour de force, almost
>completely computer animated, by two visual-effects
>professionals in their spare time, on home computers.
>
>But 405 is a Catch of the Day not because of the technology
>but the business around it. Kevin Wendle, CEO of iFilm,
>explains how his company is different from Atomfilms and
>Icebox, two other popular short film sites: unlike the
>others, iFilm doesn't develop its own films or pay for
>content. It's simply a clearinghouse, and signs nonexclusive
>rights with filmmakers. IFilm aims to attract the best
>content and the largest advertising-supported audience. To
>date, more than a million streams of 405 have been served;
>the film isn't on the other sites.
>
>The business models for Atomfilms and Icebox are quite
>different. Both take a more active role in (and thus more
>ownership of) the development of film properties. Icebox,
>for example, will profit directly from the sale of one of
>its properties, Starship Regulars, to Showtime. Kevin calls
>iFilm a 24/7 "film festival"; Atomfilms and Icebox are more
>like agents.
>
>
>- Rafe Needleman, rafe-needleman@redherring.com
> Editor, http://www.redherring.com
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