From: Gregory Alan Bolcer (gbolcer@endtech.com)
Date: Mon Jun 19 2000 - 21:10:40 PDT
Linda wrote:
> 3. We need a cool, creative commercial. That's the last thing businesses
> need when they're launching a new brand of anything.
>
Driveway.com is doing the priceline.com copy on the Discovery channel.
They have a series of 3 commercials and seem to be going blow for blow
following the same exact marketing playbook as Priceline.
I checked adcritic.com and couldn't find them, unfortunately.
Greg
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