Simply, rather than deep discounting of books
up front, offer rebate checks as more and more people
buy the book. Have weekly tally counts, and as they
absorb more and more of the cost through profit and
economies of scale, purchases get store credit in teh
difference of the price they bought it at the the price it
is after the first 6 months. Repeast customers, rewards
loyalty, generates profit, extends sales, turns customers
into advocates.
http://www.mercurycenter.com/svtech/news/breaking/merc/docs/028051.htm
Greg
On another note, can anyone tell me the names of
the Linux 10 at MSFT?