Back in black.

Robert S. Thau (
Sat, 8 May 1999 19:06:27 -0400 (EDT)

I. Find Karma writes:
> The book has case
> studies across industries as to why companies currently at the top of
> their game will eventually lose their power when a cheaper, simpler,
> smaller technology with more mass appeal gains momentum. The point
> isn't MORE -- it's LESS. The innovation doesn't require the advent of a
> technological breakthrough; it requires the employment of existing
> technologies in a way that REDUCES profit, not enhances it...

cf. Red Hat CEO Bob Young's oft-repeated observation that his company
is trying to succeed by reducing the size of the market it's in
(systems software) by an order of magnitude or so...