What is funny about SGI is that, everybody
on the outside sees them as a ailing workstation
company, but every executive that reads their
business plan is convinced they are doing the
right things.   Anyways, marketspeak cracks
me up, and I think it makes the techno culture
that SGI was founded on nervous too, as this 
adendum was added to the press release: [1]
  This news release contains forward-looking statements regarding
  the release and market acceptance of corporate and product
  branding strategies which are subject to risks and
  uncertainties that could cause actual results to differ materially
  from those described in such statements. The reader is cautioned
  not to rely unduly on these forward-looking statements which are not
  a guarantee of future performance. Such risks and uncertainties
  include the impact of competitive markets and products, the
  acceptance of the new branding by markets and customers, the
  ability of the company to manage a complex set of marketing and
  distribution relationships, and other risks detailed from time to
  time in the company's SEC reports, including the reports on Form
  10-Q for the quarter ending Dec. 31, 1998 and Form 10-K for the
  fiscal year ending June 30, 1998. 
Greg
p.s. I'm going to remember this one.
[1] http://www.sgi.com/newsroom/press_releases/1999/april/brand.html