Silicon Graphics

Gregory Alan Bolcer (
Wed, 14 Apr 1999 18:25:09 -0700

I was making my bi-weekly trek over to
to find out if they offered their new 540's yet.
Somebody at SGI thought it was a good
idea to change the name of their company.
It's no longer Silicon Graphics, it's
now SGI. I always thought the two
were interchangable, but shows how much
I know. They sent out a press release
that they are changing the name of the
company in order to magically reposition
themselves in the marketplace.

What is funny about SGI is that, everybody
on the outside sees them as a ailing workstation
company, but every executive that reads their
business plan is convinced they are doing the
right things. Anyways, marketspeak cracks
me up, and I think it makes the techno culture
that SGI was founded on nervous too, as this
adendum was added to the press release: [1]

This news release contains forward-looking statements regarding
the release and market acceptance of corporate and product
branding strategies which are subject to risks and
uncertainties that could cause actual results to differ materially
from those described in such statements. The reader is cautioned
not to rely unduly on these forward-looking statements which are not
a guarantee of future performance. Such risks and uncertainties
include the impact of competitive markets and products, the
acceptance of the new branding by markets and customers, the
ability of the company to manage a complex set of marketing and
distribution relationships, and other risks detailed from time to
time in the company's SEC reports, including the reports on Form
10-Q for the quarter ending Dec. 31, 1998 and Form 10-K for the
fiscal year ending June 30, 1998.


p.s. I'm going to remember this one.