[FoRK] NYTimes.com Article: Care for Diamonds With Your Eggs?

khare at alumni.caltech.edu khare at alumni.caltech.edu
Wed May 26 06:55:52 PDT 2004

The article below from NYTimes.com 
has been sent to you by khare at alumni.caltech.edu.

New York, New York :-)

I was recently informed that the *average* house in OC appreciated $342 last year. Per day!


khare at alumni.caltech.edu

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Care for Diamonds With Your Eggs?

May 25, 2004


With the average apartment in Manhattan now costing nearly
$1 million, many New Yorkers have acquired an immunity to
sticker shock. That would explain the recorded message
you're likely to get at the new sushi restaurant Masa,
which says call volume is too high, so try again later. A
fixed-price dinner or lunch costs $300 - that's per person,
not including drinks, tax and tip. Still, that's a steal
when compared with a new breakfast offering at Norma's, at
the Parker Meridien hotel. 

There, $1,000 will get you a six-egg frittata with lobster,
cream and 10 ounces of sevruga caviar. The restaurant staff
rings a cowbell when the egg dish is served, lest other
diners miss the event. With that tab - more than $1,200
with tax and tip - trumpets might be expected. Norma's
executive chef, Emile Castillo, says the item grew out of a
desire to offer something more upscale. In the two weeks
since the frittata made its debut, only a handful of
journalists on assignment have paid for the right to hear
the cowbell, although a woman did call to inquire whether
the dish - which can be shared - could be made for a
birthday party. 

This all says less about the considerable wealth of some in
the city than it does about the return of shamelessly
ostentatious consumption and a curiosity about what the
very high-end market will bear. 

The folks at Le Parker Meridien realize they won't be
selling many $1,000 frittatas. But they also know that
plenty of people will be drawn to a place that offers such
a choice. And besides, it makes the $28 French toast look
like a bargain. 



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