Conversely, if we believe the 150K number, Mobil stations (being =
predominantly in high-traffic urban areas, perhaps) could still account =
for 10% of sales by having twice the average gallons/store.
Anyway, I don't have a problem with the 5% number. Mobil, like most other =
chains, is probably concentrated geographically in certain areas. It has =
high percentages in some, and no presence in others. I could see it =
easily averageing out to 5%. Remember, there are a lot of small =
independants here and there, which add to the number of outlets if not =
total sales.
-- Ernie P.
___________________________________________________________________________=
____
From: Rohit Khare on Wed, Feb 19, 1997 7:32 AM
Subject: Gas Station Population
To: FoRK@xent.w3.org
Whoa!!! this is a LOW number of Mobil stations!
If we believe the Life Magazine number of ~150k gas stations, that means
that only *5%* of gas stations are Mobil branded? Naaah...
So, what *is* the total number of retail gasoline outlets in the USA?
(Fans will note this is a long-standing business brain teaser for Ernie =
and RK)
We've tried estimating based on daily usage, number of miles of =
interstate,
vehicle population, household sizes, etc, and keep hitting a range of =
100-250k
Which seems too high. Benchmarks: 15-6k McDonalds, 12k Pizza Huts, 40k =
Post Offices
RK
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... will persuade people to
go an extra mile to buy from one of Mobil's 7,700 branded stations.
Speedpass is also an attempt to help Mobil build on its position as
the nation's top gasoline seller. With a 9.9% share of the market,
Mobil in 1995 overtook Shell Oil Co. as the leading gasoline seller,
as measured in gallons sold. (Figures for 1996 aren't available.)