PICS labels for privacy-advocates?

Rohit Khare (khare@pest.w3.org)
Thu, 11 Jul 96 12:35:29 -0400


For more, see http://www.eTrust.org/ -- RK
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* Privacy advocate eTrust unveiled a voluntary rating system for world wide websites based on how much privacy is violated at a particular site. - sites can collect information about individuals such as what other sites they have visited. - some sites request personal information such as addresses and phone numbers.

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> The eTRUST program will license symbols representing > various types of privacy and security to online merchants > through an ongoing program of certification and auditing. > The eTRUST privacy standards will define how personal > data is collected, and what is done with it. The system > enables vendors to leverage consumer trust by quickly > communicating to customers what personal information is > being collected, and to what end. The security guidelines > will provide a framework to ensure that data is not > compromised by unauthorized access.