* Privacy advocate eTrust unveiled a voluntary rating system for world wide websites based on how much privacy is violated at a particular site. - sites can collect information about individuals such as what other sites they have visited. - some sites request personal information such as addresses and phone numbers.
> The eTRUST program will license symbols representing > various types of privacy and security to online merchants > through an ongoing program of certification and auditing. > The eTRUST privacy standards will define how personal > data is collected, and what is done with it. The system > enables vendors to leverage consumer trust by quickly > communicating to customers what personal information is > being collected, and to what end. The security guidelines > will provide a framework to ensure that data is not > compromised by unauthorized access.