Flowers on the Web.

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Excite (www.excite.com) has some really interesting
content-based searching; for example, you can search for
"flowers for sale" and end up with

http://www.excite.com/Subject/Business/Services/Florists/s-index.l.html

and find at least 50 flower shops on the Web. What
other businesses are on the Web, you might ask... well,
go higher in the Excite hierarchy, say, to

http://www.excite.com/Subject/Shopping/s-index.l.html

I found the "Florists on the web" listing from this list,
under "Gifts and Greetings" and then under "Florists"
(which is also cross-listed under "Business").

-- Adam

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