Portion of the population that recognized these companies
INTERNET NON-INTERNET
USERS USERS
AMERICA ONLINE 60% 17%
NETSCAPE 45 3
YAHOO! 44 2
MICROSOFT 43 12
EXCITE 11 0
ALTA VISTA 10 0
INFOSEEK 8 0
LYCOS 7 0
DATA: INTELLIQUEST FIRST-QUARTER WORLDWIDE INTERNET TRACKING SERVICES
STUDY