CompUSA Computer Superstores to Feature Apple 'Store Within a Store'
CUPERTINO, Calif., Nov. 4 /PRNewswire/ -- Apple Computer, Inc. and CompUSA
Inc. today announced that they are partnering to launch a new ``store
within a store'' retail format for selling Apple products and technology
within CompUSA Computer Superstores (SM) nationwide. CompUSA Computer
Superstores will be dedicating significant retail space to Apple computers,
software, peripherals and supplies as well as staffing the areas with
Apple-trained employees.
``We believe in the future of Apple, and we are making a large investment
to show our recommitment to Apple,'' said Jim Halpin, president and CEO of
CompUSA. ``These specialized departments within our Superstores will offer
a superior buying experience for the Apple customer.''
CompUSA will be outfitting all of its Computer Superstores with dedicated
``store within store'' environments. The specialized departments will
feature displays and merchandising that tie in with Apple's ``Think
different'' national advertising campaign, resulting in a uniquely
appealing and interactive shopping experience. CompUSA will outfit more
than 40 locations in key markets prior to the peak holiday selling season
and plans to introduce the new environment in its Superstores nationwide
within the next three to five months.
``The Apple stores within the CompUSA Superstores will offer our customers
one of the best and most informed buying experiences available,'' said
Steve Jobs, Apple's Interim CEO. ``To be partnering with CompUSA, the
nation's largest and best computer superstore retailer, is really
terrific.''
CompUSA will also be increasing its promotion of Apple products throughout
the holiday season.
``Business and consumer Macintosh users need to know that CompUSA is now
equipped to meet their broad range of requirements. Our goal is to get that
word out,'' added Halpin.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission -- to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.
CompUSA is one of the nation's leading retailers and resellers of personal
computers and related products and services. Including the three new
locations, the company currently operates 139 CompUSA Computer Superstores,
in 62 major metropolitan markets across the United States, which serve
retail, corporate, government and education customers and include technical
service departments and classroom training facilities. CompUSA also offers
its own build-to-order personal computer series, the CompUSA PC(TM), and
operates an Internet web site located at http://www.compusa.com.
--"Everything I know about Jobs tells me he's as passionate as ever about quality, ease of use and something that utterly eludes most of the Microsoft minions: a flat-out disgust with 'good enough'." Dan Gillmor's San Jose Mercury (21 December 1996):
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