Amazon account update.

I Find Karma (adam@cs.caltech.edu)
Fri, 26 Jun 1998 19:49:58 -0700


So it looks like we average two dollars per item ordered from
Amazon. Or roughly 10% of what gets bought comes back to us.

With the $160 from this quarter, and $55 each of the last two
quarters, the FoRK slush fund is somewhere in the $270 range.

I wonder how much money we lost from people typing in the
FoRK-recommended URL wrong.

Dan Kohn recommended I change the fork-music page to be all
Amazon, all the time. Not sure I'll have time to do that this
summer, but it's on the queue of things to do when I get a
round tuit.

Too bad, I worked so hard to give MusicBlvd the benefit of the doubt.

This is unrelated, but I don't know why people say Red-Vest is
filled with marriage material. I spent four hours there yesterday
in the cafeteria with a friend from The Company Formerly Known as
Firefly, so I saw EVERYTHING. Nothing even vaguely marriage material,
which means I get no referrals from that place and I'm still in the hole
for nine sets of digits. If anyone has any leads on any single women in
the Seattle area, send me email so I can undo my obligation.

Meanwhile, in case anyone cares, here are the latest orders we got
credit for from Amazon.Com :

> From associates@amazon.com Fri Jun 26 18:12:23 1998
> To: adam@cs.caltech.edu
> Subject: Amazon.com Associates - weekly activity report
>
> Weekly Activity Report for l_weekly/forkrecommendedr
>
> Quarter-to-date Items Ordered: 76
> Quarter-to-date Qualified Item Revenue: 1642.34
> Quarter-to-date Referral Fees: 160.51
>
>
> Click-throughs and sales by individual item
> For the week of 14-Jun-1998 through 20-Jun-1998
> Store ID forkrecommendedr
>
> ORDERED YOUR
> ITEM CODE HITS DIR. NDIR FEE TITLE
> ---------- ------ ----- ----- ------- --------------------------------------
> 0471971669 36 Satelite Communications Systems, T
> 0520205960 33 Our Guys : The Glen Ridge Rape and
> 0440180295 14 Slaughterhouse Five or the Childre
> 0 1 0.28 sold at 20% off list price of 6.99
> 0525244581 11 The Tao of Pooh
> 0316181331 10 The Vanishing American Jew : In Se
> 0060926430 9 A People's History of the United S
> 6303295576 9 Manufacturing Consent:Noam Chomsky
> 0312169493 8 The Night Is Large : Collected Ess
> 1 0 2.15 sold at 20% off list price of 17.95
> 0079137024 5 Xml Complete (McGraw-Hill Complete
> 0195095995 5 At Home in the Universe : The Sear
> 0240802799 4 Communication Technology Update
> 0471930326 4 Satellite Communications Systems :
> 1575213966 4 Teach Yourself Xml in 21 Days (Tea
> 0393316041 3 'Surely You're Joking, Mr. Feynman
> 1 0 1.67 sold at 20% off list price of 13.95
> 155828592X 3 Xml : A Primer
> 0 1 1.00 sold at 20% off list price of 24.99
> 0060168366 3 A History of the American People
> 0130811521 3 The Xml Handbook (Charles F. Goldf
> 0136422993 3 Structuring Xml Documents (Charles
> 0764531999 3 Xml : Extensible Markup Language
> 188886902X 3 The Medium Is the Massage: An Inve
> 0060926910 2 An Intimate History of Humanity
> 1 0 1.92 sold at 20% off list price of 16.00
> B000002HK2 2 Emperor Tomato Ketchup
> 1 0 0.65 sold at 23% off list price of 16.97
> 0135199840 2 Sgml on the Web : Small Steps Beyo
> 0136168221 2 Designing Xml Internet Application
> 0312381859 2 History of Pi
> 0385312113 2 The God Particle : If the Universe
> 0393040178 2 The Wealth and Poverty of Nations
> 0517542099 2 The Hitchhiker's Guide to the Gala
> 0767901878 2 The Hungry Spirit : Beyond Capital
> 0792399439 2 The SGML FAQ Book : Understanding
> 0881661112 2 Lexicon of intentionally ambiguous
> 1565923499 2 Xml : Principles, Tools, and Techn
> 0077079574 1 Business Objects : Delivering Coop
> 0139601627 1 Xml by Example : A Webmaster's Gui
> 0252013271 1 Labor Leaders in America
> 025206660X 1 Artisans into Workers : Labor in N
> 0262610744 1 The Art of the Metaobject Protocol
> 0345373162 1 A History of Knowledge : Past, Pre
> 0385318871 1 The Red Hourglass : Lives of the P
> 0471191760 1 Building Business Objects
> 0679722955 1 The Names
> 0762701455 1 The Traveler's Handbook
> 0764503839 1 Xml for Dummies Quick Reference (F
> 0787902861 1 Trust in the Balance : Building Su
> 0789714086 1 Using XML
> 0919616224 1 Truisms and Essays
> 1558603484 1 Distributed Algorithms (Data Manag
> 1565922492 1 Windows Nt File System Internals :
> 1575213346 1 Presenting Xml
> 1861001525 1 Professional XML Programmer's Refe
> B0000035GE 1 *** This item no longer in our catalog
> 0440111498 0 Cat's Cradle
> 0 1 0.28 sold at 20% off list price of 6.99
> 0440127793 0 Galapagos
> 0 1 0.28 sold at 20% off list price of 6.99
> 044012929X 0 God Bless You, Mr. Rosewater or Pe
> 0 1 0.28 sold at 20% off list price of 6.99
> B000002HDV 0 Transient Random-Noise Bursts With
> 0 1 0.57 sold at 4% off list price of 11.97
> B000002HG2 0 Mars Audiac Quintet
> 0 1 0.57 sold at 4% off list price of 11.97
> ---------- ------ ----- ----- ------- -----------------------------------
> Totals: 216 4 7 $ 9.66
>
>
> ISBN/ASIN home page search
> --------------------- ----------- --------- --------- ---------
> Number of Visitors on 14-Jun-1998 22 0 0
> Number of Visitors on 15-Jun-1998 33 0 0
> Number of Visitors on 16-Jun-1998 33 0 0
> Number of Visitors on 17-Jun-1998 35 0 0
> Number of Visitors on 18-Jun-1998 15 0 0
> Number of Visitors on 19-Jun-1998 21 0 0
> Number of Visitors on 20-Jun-1998 15 0 0
> --------------------- ----------- --------- --------- ---------
> Total Visitors this week 174 0 0
>
>
>
>
> HOW TO READ THIS ACTIVITY REPORT
> ----------------------------------------------------------------------
>
> ITEMS HIT AND ORDERED
> ---------------------
> The column labeled "HITS" represents the number of times one of your
> visitors clicked on your link to this item. This column can help you
> gauge your visitors' interest in the books you are recommending.
>
> NOTE: Zero hits is a perfectly normal result! It usually means that
> the item was ordered by somebody who followed your link to our home
> page, used your Amazon.com search box or followed your link directly
> to another recommended item and then ordered this item as they browsed
> through our site. In a few cases, it might mean that the customer
> added the item their shopping basket during a visit from you during a
> prior week and only just finalized their order.
>
> The two columns beneath the heading "ORDERED" are labeled "DIR." and
> "NDIR" - these columns show you the number of copies ordered for each
> listed item during the week. Note that the item's title appears on a
> separate line above the hits and order quantities.
>
> The "DIR." column refers to directly linked items - the individual
> products you recommended to your visitors. If a visitor follows your
> link to one of these items and then places the item in their shopping
> basket on the resulting web page, the quantity they order will appear
> in this column. Items in this column earn either 5% or 15% referral
> fees, depending on their selling price and whether they are books or
> other, non-book products.
>
> The "NDIR" column refers to all other items that your visitors added
> to their shopping baskets during their visit. This includes any item
> ordered during a visit that begins when somebody follows your link to
> our home page or uses the Amazon.com search box on your site. If you
> provide only these kinds of links then all resulting orders would show
> up in this column. Items in this column earn 5% of their selling
> price.
>
> The column labeled "REFERRAL FEE" represents the referral fees your site
> has earned on orders. Please remember that we pay you based on orders
> *shipped*, so your actual Referral Fee may be somewhat lower than the
> fee stated here.
>
> Only after these orders are paid for and shipped will they actually
> count toward your referral fee. Some of these orders may later be
> cancelled, customers' credit cards may be declined and occasional
> returns should be expected; in any of these cases, the referral fee
> will not be earned.
>
> VISITOR COUNTS
> --------------
> A "Visitor" is a person who clicks on book links from your site, and
> is counted as 1 visitor (above) regardless of the number of different
> titles they click on. We keep track of this by watching their
> shopping basket ID, which remains the same for every book they click
> on. There are 3 columns in the visitor count section:
>
> The "ISBN/ASIN" column shows you the number of unique visitors who
> followed one or more of your links to specific items during the week.
> The "amz home" column shows you the number who followed your link to
> the Amazon.com home page during the week. Lastly, the "search" column
> contains visitors who used your Amazon.com search box.
>
> IMPORTANT NOTES REGARDING VISITORS:
>
> 1) Visitors are unique within each column, but the same visitor will
> be represented in EACH column that applies. As an example, if only
> one visitor used your links during the week but used both your search
> box and a link to a specific item, the report would show 1 visitor in
> each of those columns.
>
> 2) A "Hit" is any person clicking on a book link, and each click is
> counted as 1 hit. If the same visitor clicks on 5 different titles,
> we record 1 visitor in the "ISBN/ASIN" column and 5 hits. Therefore,
> you should expect the number of visitors to be lower than the total
> number of hits in most cases.
>
>
> Thanks again for your participation in the Amazon.com Associates
> program. Have a great week!
>
> Sincerely,
>
> Tom Schonhoff
> Amazon.com Associates Program

----
adam@cs.caltech.edu

Like most rational people, I do not like to have my superstitions
tampered with ineptly. Until such time as a better explanation is
offered, I suggest the practice be continued.
-- John F. Adams, _Beekeeping: The Gentle Craft_, speaking of the
practice of "telling the bees," in which someone goes to the beehives
to tell the bees of the death of the beekeeper or other nearby humans