Greg
Net sales snag brick-and-mortar business
By Troy Wolverton
Staff Writer, CNET News.com
August 4, 1999, 3:55 a.m. PT
E-commerce's success is largely coming at the expense of offline sales,
according to a new report.
Released today, the study by Jupiter Communications indicates that 94
percent of spending online represents dollars that previously would
have been spent offline. That's an estimated $11.2 billion that will
be taken out of the hands of traditional merchants this year and placed
in the hands of their online rivals. Only 6 percent of online sales
this year will be "incremental," or sales added to what consumers would
have made without the Web.