[Humor] Relationship Management Consulting

Rohit Khare (rohit@uci.edu)
Mon, 8 Feb 1999 01:54:04 -0800


No, this didn't come directly from my best Boston Consulting Group
(BCG) contact -- though it was sent to my inbox from another suited
marketroid :-)

It's a breathtakingly accurate and useful PowerPoint presentation.
The footnotes, especially, spell out the kind of technique and
proprietary visualization techniques that made BCG famous.

http://www.ics.uci.edu/~rohit/BCG-Relationship.htmld -- I can't
believe it took almost three years to reach me...

Beware the "Liz Loop,"
Rohit Khare

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Table of Contents

ROMANCE: AN ANALYSIS
AGENDA
DIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGS
Illustrative Example
INCREASE IN RELATIONSHIP DURATION AND INTENSITY
Psycho Set Back Process, But Recovery Under Way
YOU RANK HIGHLY AMONG EXISTING RELATIONSHIPS
RELATIONSHIP DRIVERS
PERSONAL INTERESTS MOSTLY COMPATIBLE
Greatest Gap in Sex, Shopping
PHYSICAL CHARACTERISTICS STRONG
OVERALL RANKING IS TOP BOX
Sister Also A Top Prospect
RESPONSE TO RELATIONSHIP HAS BEEN MIXED
BENCHMARKS SUGGEST WE ARE ON SCHEDULE
SUMMARY
THE REBUTTAL
DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICE
SUMMARY