RE: Someone please tell me why Snapfish.com is worth $40 million in funding?

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From: Nicolas Popp (nico@realnames.com)
Date: Thu May 04 2000 - 00:38:53 PDT

They are getting your true personal identity in exchange for free pictures
development (cannot lie to have your pictures sent to the right address).
That's very valuable info.

Once they have nailed your exact consumer profile, they can monetize it
through highly targeted advertising...

Also, watching pictures and getting your friend and family to watch your
pictures online is probably one of these "sticky" activities...

In other words, it is the same idea as the free ISP stuff. Look at NetZero
and some of the deals they have closed lately and you'll see why they are
getting the money...

-Nico

ps: as far as the name, who would have thought that Yahoo! would become a
world renowned brand...

-----Original Message-----
From: B.K. DeLong
To: Adam Rifkin -4K; FoRK@XeNT.CoM
Cc: philg@photo.net
Sent: 5/3/00 7:06 PM
Subject: Re: Someone please tell me why Snapfish.com is worth $40 million in
funding?

At 01:11 PM 05/03/2000 -0700, Adam Rifkin -4K wrote:
>What kind of brand name is Snapfish anyway?

One of the only domains available that sounded remotely cool? It seems
most
.com startups these days base their name on whatever domain they can get

without shelling out millions. It doesn't seem to matter that it has
nothing to do with the product. 

--
B.K. DeLong
Research Lead
ZOT Group

617.642.7149
bkdelong@zotgroup.com
http://www.zotgroup.com

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