Generation Y

Gregory Alan Bolcer (gbolcer@elysees.ICS.uci.edu)
Tue, 06 Apr 1999 12:22:11 -0700


This isn't even worth forking as an IPO,
except that some marketing dork thought they
had a competitive advantage by marketing to
'people' between the ages fo 10 and 24. Their
$278B in disposable income is their parent's.

Greg

------- Forwarded Message

Return-Path: <NewIssueAlert@witcapital.com>
Received: from [207.204.138.92] by paris.ics.uci.edu id aa03133;
6 Apr 99 12:18 PDT
Received: from test101/207.204.138.92 (207.204.138.92) by 207.204.138.92 (LSMTP for Windows NT v1.1a) with SMTP id <0.E039F090@207.204.138.92>; Tue, 6 Apr 1999 14:22:18 -0400
Date: Tue Apr 06 14:22:18 EDT 1999
From: NewIssueAlert@witcapital.com
To: gbolcer@ics.uci.edu
Subject: Revised IPO Alert: iTurf Inc.
Message-ID: <9904061218.aa03133@paris.ics.uci.edu>

Wit Capital Corporation is pleased to announce that we are able to offer a
participation in the Initial Public Offering of iTurf Inc., lead managed by
joint book-running managers BT Alex. Brown and Hambrecht & Quist, as described
below:

Issuer: iTurf is a leading provider of Internet community and commerce services
focused primarily on Generation Y, based on sales and online traffic. Generation
Y is comprised of 56 million people between the ages of 10 and 24 and accounts
for over $278 billion of disposable income. iTurf is an online destination, or
"home turf," where Generation Y members can interact and shop in a domain of
their own, away from the pressures of parents and school.

Security: Class A Common Stock

Expected Size of Offering: 4,200,000 shares of Class A Common Stock (revised
from 3,700,000 shares)

Expected Price Range: $16.00 to $18.00 (revised from $10.00 to $12.00)

Expected Symbol: TURF

Joint Book-Running Managers: BT Alex. Brown and Hambrecht & Quist

Co-managers: J.P. Morgan & Co., CIBC Oppenheimer and Wit Capital Corporation as
e-Manager

If you think you may be interested in this Initial Public Offering available
through Wit Capital, please go to
http://www.witcapital.com/stok3/stok/TURFb.html

You may also obtain a prospectus by writing Wit Capital at: 826 Broadway, 6th
Floor, New York, NY 10003.

A REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION BUT HAS NOT YET BECOME EFFECTIVE. THESE
SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME
THE REGISTRATION STATEMENT BECOMES EFFECTIVE. THIS COMMUNICATION SHALL NOT
CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL
THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER,
SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION
UNDER THE SECURITIES LAWS OF SUCH JURISDICTION.

NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE
CAN BE RECEIVED UNTIL THE REGISTRATION STATEMENT BECOMES EFFECTIVE, AND ANY SUCH
OFFER MAY BE WITHDRAWN AND REVOKED WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND,
AT ANY TIME PRIOR TO NOTICE OF ITS ACCEPTANCE GIVEN AFTER THE EFFECTIVE DATE. AN
INDICATION OF INTEREST IN RESPONSE TO THIS ADVERTISEMENT WILL INVOLVE NO
OBLIGATION OR COMMITMENT OF ANY KIND.

Wit Capital Corporation is a Member NASD/SIPC

Note: If you do not wish to receive any more emails from Wit Capital at this
address, please reply to this email with UNSUBSCRIBE in the Subject.

------- End of Forwarded Message